With its sights heavily set on increasing its footprint in the growing Brazilian market, Hyundai lifted the covers off a new model named HB20 (HB stands for 'Hyundai Brazil'), with which it will enter the biggest and most competitive segment in the country’s car market.
The HB20 was not only designed for Brazil but it will also be the first model to be produced at Hyundai’s fully-owned new plant in Piracicaba, located in the Brazilian state of São Paulo. Production of the sub-compact hatch will begin on September 20, while sales will start in early October.
"For Hyundai, the launch of HB20 means a lot more than simply presenting a new model. Unlike our other models currently offered in Brazil, HB20 is the first model strategically developed and produced exclusively for the Brazilian market," said Chang Kyun Han, President of Hyundai Motors Brazil.
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