For Richer or Poorer: Citroen to Bring Upmarket DS Models, Affordable Saloons at Paris Auto Show

The brand-new DS3 Cabrio, the revamped C3 Picasso and the DS3 Electrum EV concept won’t be the only models Citroen will display at its Paris Motor Show stand. Far from it, the French carmaker is launching a full-on assault on both ends of the market.

On one hand, Citroen wants to be perceived as a bold and creative brand that is moving upmarket by means of its technological advances and unique styling through its DS lineup.

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Citroen , Citroen Concepts , Citroen DS , Citroen DS4 , Citroen DS5 , Concepts , New Cars , Paris Auto Show

Citroen to Unveil DS3 Electrum Concept at the Paris Motor Show

While the DS3 Cabrio may steal most glances at Citroen’s Paris Auto Show stand, the brand with the double chevron logo will also display another interesting version of its stylish hatchback.

The DS3 Electrum is an all-electric plug-in concept of the firm's chic supermini. Its drivetrain features two 65 kW (87HP) electric motors on the front axle and a Panasonic 17.5 kWh lithium-ion battery that can be charged via a socket hidden under the classic fuel cap.

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Citroen , Citroen Concepts , Citroen DS , Citroen DS3 , Concepts , Electric Vehicles , Paris Auto Show