Kia Soul Hamsters Bring Down the Opera House in Brand-New Commercial

The hip-hop Hamsters are back with a new TV spot for the 2013 model year edition of the Kia Soul small crossover.

The campaign is named "Bringing Down the House" and it will make its debut on some 18,000 movie screens on Friday, August 3 with television airings to begin with MTV's Video Music Awards on September 6.

For the impatient ones, Kia has just unleashed the full-length (1 minute and 31 seconds) version on the web, which you can watch for yourself right past the break.

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commercials , KIA , Kia Soul , Kia Videos , Reports , Video

Scoop: Kia Finishing Work on New 2014 Soul, Could be Joined by Two More Body Styles

The Soul has proved to be a major sales success for Kia, especially in the U.S. where it's the South Korean automaker's second bestselling model with 73,698 deliveries in the first seven months of the year (up 13.2 % from the same period in 2011), trailing only the Optima, which sold 86,475 cars.

One of the Soul's main selling points is its boxy looks, and that's a recipe Kia is not willing to change as proved by these fresh spy shots of the next generation of the compact model.

These images suggest that while the new Soul likely rides on a slightly longer wheelbase and has grown in length, the basic shape and styling characteristics of the urban crossover remain unchanged.

Some things that stand out on this prototype is the re-sculptured profile and the updated front and rear ends that appear to borrow certain design cues from the Track'ster Concept shown at the Chicago Auto Show earlier this year.

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KIA , Kia Scoops , Kia Soul , Scoops