Toyota Goes Into Depth with the All-New Auris and Auris Hybrid Compact Hatchbacks

About month ago, Toyota unveiled its brand-new 2013 MY Auris ahead of its Paris Auto Show world premiere on September 27.

Now, Japan’s biggest carmaker has shed more light on the latest iteration of what it claims to be the most popular C-segment model series (including the Corolla nameplate) in the world, having sold 39 million units in more than 140 countries since the introduction of the Corolla in 1966.

Toyota says that the second generation of the Auris was specifically designed for Europe, which will be its biggest market. It will be manufactured alongside the Avensis in Toyota’s UK plant in Burnaston, which this year celebrates its 20th anniversary.

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Diesel , Galleries , Hybrids , New Cars , Paris Auto Show , Toyota , Toyota Auris

Toyota Exec Rebuffs Rumors About the New Auris Replacing the Matrix in North America

If the next generation of the European market Toyota Auris had you thinking about the possibility of the five-door hatchback model replacing the Matrix in North America, we hate to break it to you, but it is not going to happen. Read more »

Reports , Toyota , Toyota Auris , Toyota Matrix

New 2013 Toyota Verso MPV and Auris Tourer (Estate) Teased

The next generation of the Auris five-door hatchback in both regular and hybrid trims won't be alone at Toyota's Paris Motor Show stand as the automaker announced today that it will also introduce the station wagon and minivan variants of the new Auris family.

The estate model will be called Auris Tourer, or in some markets such as Germany, Auris Combi. This is the first time that Toyota has offered a station wagon body style to the Auris range.

It will launch together with the hatchback model with which it will share its entire engine range including, a 1.4-liter turbo diesel, 1.33-liter and 1.6-litre petrols and in a first for a C-segment estate model, a hybrid powertrain.

The latter uses the same setup as the Prius combining a 1.8-liter Atkinson cycle four cylinder gasoline to an electric motor and a nickel-metal hydride battery.

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Hybrids , New Cars , Paris Auto Show , Toyota Auris , Toyota Verso

2013 Toyota Auris Comes Out of the Closet Again, Stars in Video with Transgender Singer Avu-Chan

We don't know if Toyota is doing it on purpose, but the new 2013 Auris seems set to become the new automotive face of the LGBT (lesbian, gay, bisexual, and transgender) community.

For a second time in a week and after two television spots from Japan starring Stav Strashko, a 19-year old male model with feminine characteristics who was born in the Ukraine and raised in Israel, Toyota's new Auris is featured in another clip with a transgender person.

This time, it's Avu-chan, a 19-year old trans woman of African-American and Japanese descent who is the lead singer of Ziyoou-vachi (“Queen Bee”), a gender-bending teenage glamrock band from Japan.

The video is named "DAS × AURIS BUTTOCKS DRIVE!!" and it was made for the "Daikanyama Art Street" (DAS) art and music festival held from August 20 to 26 in Daikanyama, Tokyo.

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Japan , Offbeat News , Toyota , Toyota Auris , Toyota Videos , Video

Toyota gets Nonsensical with 2013 Auris Hatchback "Spanking Orchestra"

At first, we had the "Not in trend, not casual, not for everyone" TV commercial staring 19-year old androgynous model Stav Strashko, and now, Toyota's Japanese arm has employed the help of Nobumichi Tosa, founder of Maywa Denki, a company known for its "Nonsense Machines" such as remote-controlled tap shoes and musical backpacks, to promote the new Auris hatchback. Read more »

gadgets , Japan , Offbeat News , Toyota , Toyota Auris , Toyota Videos , Video

New Photos and Videos of JDM 2013 Toyota Auris Hatchback

The compact hatchback segment is heating up in Europe as most major carmakers have already presented or are getting ready to launch new models into the market.

The new proposals range from the upscale and pricier 2013MY Audi A3 and Mercedes-Benz A-Class to the mainstream and more affordable Kia Cee'd, the upcoming VW Golf MK7 and of course, the second generation of the Auris.

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Japan , New Cars , Toyota , Toyota Auris , Toyota Videos , Video