Hyundai wants to remind us of the upcoming event by teasing one of the many tuned concept models it plans to unveil at the Las Vegas Convention Center.
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Located near the city of Lübeck in northern Germany, Hyundai dealer "Autohaus am Funkturm" has worked together with Schmidt Revolution, a wheel manufacturer and customizer, to complete the project.
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With the music clip having been viewed more than 212 million times as of today, September 18, PSY's latest song has become an internet sensation, something that didn't go unnoticed by Hyundai Motors.
Even though the official video stars a Mercedes-Benz SLK roadster, South Korea's biggest automaker is attempting to position itself near PSY and his "Gangman Style" hit with a photo post on Facebook that shows the 34-year old singer leaning against a California license-plated Equus sedan with a "Swag-o-meter" positioned right beside it.
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Hyundai points out that the i30 three-door was "designed, engineered and manufactured in Europe, for Europe", which means don't expect this body style to be added to the range of the Elantra GT.
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The HB20 was not only designed for Brazil but it will also be the first model to be produced at Hyundai’s fully-owned new plant in Piracicaba, located in the Brazilian state of São Paulo. Production of the sub-compact hatch will begin on September 20, while sales will start in early October.
"For Hyundai, the launch of HB20 means a lot more than simply presenting a new model. Unlike our other models currently offered in Brazil, HB20 is the first model strategically developed and produced exclusively for the Brazilian market," said Chang Kyun Han, President of Hyundai Motors Brazil.
Hyundai North America CEO John Krafcik said that the company, which currently has difficulties keeping up with demand due to a tight inventory, will increase U.S production by 19 percent from September until year’s end compared to the same period in 2011.
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One can hardly argue that a Porsche 911 Turbo and a Ferrari 575 M sharing scenes with director Michael Bay’s personal 550 Maranello, beats a Crown Vic Interceptor or what-have-you any given day and twice on Sundays as a means of transportation for law enforcement officers.
Granted, this is a fictional character and the aforementioned cars are his own, rather than standard-issue patrol cars. Moreover, Don Johnson predated him with his Ferrari Daytona Spyder and subsequently, the Testarossa in Miami Vice.
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It was the first strike in four years and a major setback as it cost the Korean carmaker $1.4 billion in production losses. This makes it the second-costliest strike in the company's history.
Today, however, Hyundai announced that it has reached a tentative wage deal with the labor union leaders and thus, end the strike and resume normal production.
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